The Engine

Every system we run,engineered forqualified pipeline

Six connected services power Appointment Lab. Run them individually or as a full outbound engine — all measured against one metric: qualified meetings.

Powered by a modern outbound stack

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The core service

Appointment Setting

Our flagship. Qualified, ICP-matched meetings booked directly onto your calendar — you only pay for the ones that count.

  • Parameter-based qualification
  • Calendar hand-off & reminders
  • Show-rate management
01

Appointment Setting · Appointment Lab

Cold outbound

Email Campaigns

Deliverability-first cold email at scale. Warmed domains, tested copy, and reply-rate optimization built in.

  • Warmed sending infrastructure
  • A/B tested sequences
  • Inbox-placement monitoring
02

Email Campaigns · Appointment Lab

Intelligence

ICP Research

Deep account research and enrichment so every message lands with the right person, at the right company, with the right angle.

  • TAM mapping & scoring
  • Contact enrichment
  • Messaging research
03

ICP Research · Appointment Lab

Timing

AI Intent Signals

Surface in-market accounts using real-time signals — hiring, funding, tech changes and engagement — so you reach buyers when they're ready.

  • Real-time signal tracking
  • Prioritized account queues
  • Trigger-based outreach
04

AI Intent Signals · Appointment Lab

Team

SDR as a Service

A trained outbound team plugged into your motion — the output of a full SDR bench without the hiring, ramp or overhead.

  • Dedicated outbound reps
  • Fully managed workflow
  • Transparent reporting
05

SDR as a Service · Appointment Lab

Orchestration

Multi-Channel Outreach

Email, LinkedIn and phone woven into one coherent sequence so prospects experience a consistent, high-converting journey.

  • Cross-channel sequencing
  • Human + AI touchpoints
  • Unified conversation tracking
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Multi-Channel Outreach · Appointment Lab

Pipeline Estimator

Model what qualified meetings are worth

Drag the sliders to project the deals and revenue Appointment Lab could drive for your business.

Qualified meetings / month30
5100
Meeting-to-close rate22%
550
Average contract value$18k
$2.0k$120k

Projected monthly outcome

New deals / mo

6.6

New revenue / mo

$119k

Annualized projection

79

deals / year

$1,425,600

new ARR influenced

Estimates are illustrative and based on your inputs — not a guarantee. Your real numbers depend on offer, ICP fit and sales execution.

Ready when you are

Stop paying for activity.
Start paying for outcomes.

Book a discovery call and we'll map your ICP, model your pipeline, and show you exactly what a qualified meeting is worth.