Series B · DevTools+312%SQL pipeline in 90 days
From flat pipeline to 38 qualified meetings a month
A developer-tools startup replaced a stalled SDR team with Appointment Lab and tripled qualified pipeline in a single quarter.
Performance-verified
Appointment Lab · Pay-For-Performance
Precision-EngineeredB2B Meetings ThatActually Convert
We run deep ICP research and multi-channel outbound to book qualified, ICP-matched meetings. You pay only when they're qualified, attended, and aligned to your parameters — never for random calendar noise.
92% ICP accuracy $0 for unqualified B2B tech & SaaS
Live
Qualified meeting booked
ICP Match Score
98.4%
B2B SaaSCybersecurityFintechDevToolsAI / MLData InfrastructureMarTechHR TechCloud & InfraVertical SaaSB2B SaaSCybersecurityFintechDevToolsAI / MLData InfrastructureMarTechHR TechCloud & InfraVertical SaaS
+0%
Avg. pipeline growth
0/mo
Qualified meetings booked
$0
Charged for unqualified
0%
ICP targeting accuracy
The Pay-For-Performance ModelWe don't charge for meetings.
We don't charge for meetings.
We charge for meetings that count.
A booking isn't a result. A qualified meeting is. Every meeting must pass all four gates below — or it's on us.
01
Qualified
Every meeting clears budget, authority, need and timeline gates before it ever hits your calendar.
02
Attended
No-shows don't count. You're only billed for meetings the prospect actually shows up to.
03
ICP-Matched
Firmographics, tech stack and buying signals are verified against your exact ideal customer profile.
04
Parameter-Aligned
Region, company size, role and use-case all match the parameters we mutually agree on up front.
How It Works
A three-stage outbound engine
Research becomes execution becomes qualified pipeline. Each stage feeds the next.
Stage 01
ICP Intelligence
Deep research maps your total addressable market, scores accounts, and enriches every contact with firmographic and intent data.
- TAM & account scoring
- Signal & intent enrichment
- Messaging research
Stage 02
Multi-Channel Execution
Email, LinkedIn and calling systems run in orchestrated sequences — tested, warmed and optimized for reply and book rates.
- Warmed sending infra
- A/B tested sequences
- Human + AI SDR layer
Stage 03
Qualified Booking
Interested prospects are vetted against your parameters, then booked straight onto your calendar — only qualified ones count.
- Pre-call qualification
- Calendar hand-off
- Show-rate management
The Qualification FrameworkFive signals define
Five signals define
a perfect-fit meeting
Every account is scored against a five-point model before a single message goes out. Only the highest-fit prospects make it into your pipeline.
87.4Minimum composite
ICP score to qualify
ICP score to qualify
Revenue
95%Company revenue band and funding stage signal budget and deal size.
Tech Stack
88%The tools they run reveal fit, integration surface, and displacement angles.
Authority
91%We target economic buyers and champions with real decision power.
Need
84%Observable pain and initiatives that your solution directly resolves.
Intent
79%Live buying signals — hiring, funding, tech changes, content engagement.
What We Run
Explore all servicesOne lab. Six systems.
Appointment Setting
Qualified, ICP-matched meetings booked straight to your calendar — the core of Appointment Lab.
Email Campaigns
Deliverability-obsessed cold email at scale with warmed infrastructure.
ICP Research
TAM mapping, account scoring and contact enrichment done deep.
AI Intent Signals
Detect in-market accounts from real-time buying and hiring signals.
SDR as a Service
A trained outbound team plugged into your motion, minus the overhead.
Multi-Channel Outreach
Email, LinkedIn and phone orchestrated into one coherent, high-converting sequence across every touchpoint.
Why We're Different
ICP Matters vs. the generic agency
Most agencies sell activity. We sell outcomes. Here's the difference laid bare.
Capability
ICP Matters
Generic Agency
Charges for qualified meetings only
No-shows are never billed
Deep ICP research before outreach
Transparent, parameter-based qualification
Owns deliverability & sending infrastructure
Bills flat retainers regardless of results
Counts raw bookings as 'success'
Blasts generic templates at scale
Proof, Not Promises
Results from the lab
Representative outcomes from B2B tech and SaaS teams running Appointment Lab.
Series B · DevTools
Growth-stage · Cybersecurity$1.9MInfluenced pipeline
$1.9M in influenced pipeline, zero wasted spend
By scoring accounts against a strict ICP model, we booked only enterprise-fit meetings — and the client paid for nothing else.
Performance-verified
Seed · Fintech SaaS94%ICP-match accuracy
94% ICP-match rate across every booked call
Precision targeting meant the founder's calendar filled with exactly the buyers they wanted — nothing off-profile slipped through.
Performance-verified
The Process
From kickoff to qualified pipeline
01
Discovery & ICP definition
We map your ideal customer profile, offer, and the exact parameters that define a qualified meeting.
02
Research & list building
Accounts are scored, contacts enriched, and buying signals layered on top of your TAM.
03
Messaging & infrastructure
We build warmed sending infrastructure and craft tested, research-backed messaging angles.
04
Multi-channel launch
Orchestrated email, LinkedIn and calling sequences go live and are optimized in real time.
05
Qualification & booking
Interested prospects are vetted against your parameters, then booked to your calendar.
06
Report, optimize, scale
Transparent reporting on qualified meetings — we double down on what converts and cut what doesn't.
QuestionsAnswers before
Answers before
you ask
Still unsure? A discovery call is the fastest way to get specifics for your motion.
Ready when you are
Stop paying for activity.
Start paying for outcomes.
Book a discovery call and we'll map your ICP, model your pipeline, and show you exactly what a qualified meeting is worth.